ICA The Show
Groundbreaking mobile arts entertainment with Sony PSP.
- YouTube front page - 1.1 million views to date
- First generation of short-form programming for download
- ICA content formatted for Sony's PSP handheld
- 10-minute films created each fortnight
- Featured exclusive footage of Gogol Bordello, Coco Rosie, Shane Meadows, Chris Cunningham, Matthew Barney and David Shrigley among others
- Access to over 1Million PSP users
Watch ICA The Show Episode 1
Episode 1 features OneDotZero, Battles live at the ICA, and the fantastical filmic Neil Gaiman/Dave McKean collaboration 'Mirromask'.
"A fantastic example of recognised leaders in the field of arts and technology working together to grow new and diverse audiences for the arts." David Lammy, Minister for Culture
Created by the ICA for Sony to showcase the high-quality portability of the PSP and to expand how the ICA distributes its programming, ICA The Show was a fortnightly digital magazine devoted to the best art, film and music inside and outside the ICA. Offered as a free download to all PSP owners and users via the proprietorial device website, The Show represented the first generation of short-form programming designed for cultural consumption on the move.
