iTunes Festival
31 consecutive nights of outstanding live music.
- PR valued at 2.8M excluding TV txs
- 4 one-hour shows broadcast on Channel 4
- July 2007 - 31 nights, 31 gigs, over 60 different acts
- Amy Winehouse and Paul McCartney among performers
- Exclusive, intimate gigs - capacity 300, all ticket winners
- All events recorded for sale via iTunes Festival portal
- Every gig reviewed on NME.com
In July 2007 more than 60 acts played at the ICA, with a gig every night throughout July. Tickets could not be bought but only won, through an ICA members' lottery, through iTunes and via a media partnership with the Evening Standard.
Pop sensation Mika opened the festival on July 1 followed soon by Paul McCartney on July 5, paving the way for other scorching acts including Mutya, Amy Winehouse and Wir Sind Helden. Other headline acts included Black Rebel Motorcycle Club; Editors; Travis; Groove Armada; Ash; Imogen Heap; Athlete; The Rakes; Stereophonics; The Coral and many many more. A select few of the gigs were filmed and broadcast in four shows on Channel 4.
