Beck's Futures
Eight years as the UK's 'young Turner Prize'.
- Recognised internationally as UK's most prestigous prize for emergent artists
- 2006 - PR valued at 6.2M in six months
- 2006 - Audience reached 50,000 in three cities
- Launched careers of many successful contemporary artists
- Branded exhibition in ICA for six weeks
- Toured nationwide
- Brand recall of Beck's/Art link very high
Regarded as the Turner Prize for young artists, Beck's Futures ran for eight years, changing and evolving as it went. Always true to the core remit of the ICA to identify and support the best new artistic talent, Futures became a fixture in the art world calendar and made Beck's synonymous with Art.
