Beck's Fusions
Branded art and music generates 127 million opps to see.
- 165 pieces of coverage, 127 million opps to see
- PR value of 3.1M excluding two documentary screenings
- Landmark Chemical Brothers gig in Trafalgar Square - 9,000 guests
- Gallery and project tour to Dublin, Manchester, Glasgow - 10,000 people
- 360° projection gallery - 3 days in Trafalgar Square, 17,500 visitors
- Tickets won via 4 month on-pack and online competition
- 1-hour branded documentary tx twice on Channel 4
Beck's Fusions Chemical Brothers gig excerpts
Catch all the excitement of the one-hour TV show in shortened form. Featuring 'pod' gallery artist interviews and live footage of the Chemical Brothers on stage.
A series of unique live art and music events across the UK, Beck's Fusions officially launched at the ICA on Tuesday 4 September with an exhilarating programme of art and music-based performance, film and installation works from both breaking acts and established artists. The Beck's Fusion's 'Pod' dominated Trafalgar Square for three days from Thursday 6 September, a 360° projection space featuring new commissions from 10 contemporary filmmakers.
On Sunday 9 September, the pod was transformed into a high-tech stage to host a landmark Beck's Fusions event: The Chemical Brothers and UVA uniting for a spectacular and original multimedia performance, live to 9,000 ticket lottery winners.
