Repeated after its huge success in September, a week-long workshop focusing on 'telling a story' to underpin pitching, sales, business development and Customer Relations Management.
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Repeated after its huge success in September, a week-long workshop focusing on 'telling a story' to underpin pitching, sales, business development and Customer Relations Management.
Monday 14 - Friday 18 January 2008
Due to the huge success of the first workshop held in September, the Developing Entrepreneurs as Leaders strand of the CLP will be delivering a repeated Discovering Voices Workshop at the ICA during the week commencing 14th January 2008.
This will be for 35 participants and we will be aimed at up and coming leaders from the cultural and creative industries. In particular we will be looking to attract participants from the not-for-profit sector, as we feel that this is the area of most benefit. The week will follow the same content of Storytelling, Inspirational Leadership, Personal Impact, Organisational Management and Marketing, all designed to help participants find their voice.
Upon completion of the first workshop in September, one satisfied participant from a not-for-profit organisation commented:
"The biggest challenge that I've come across so far is keeping the creatives that I work with motivated and persuade them not to give up.
"My organisation will put the knowledge and information acquired at the workshop into practice, through passing it on to a number of young creatives. This knowledge will benefit those creatives by motivating them, encouraging them to re-evaluate their goals, and develop their marketing and entrepreneurial leadership skills. A massive thank you for the decision you made to have me on the course that will make a massive difference to my life and the way I navigate through my professional and personal narrative"
We have a few places left on this workshop. To apply, please download the agenda and application form from this page. for a please fill in an application form and return to maria.georka@ica.org.uk. with a recent copy of your CV if you have one.
The Workshop - Story Telling
The ancient art of storytelling is especially well-suited for entrepreneurial exploration. As a learning tool, storytelling can encourage individuals to explore their unique expressiveness and can heighten the ability to communicate thoughts and feelings in an articulate, lucid manner. These benefits transcend the art experience to support daily life skills. In our fast-paced, media-driven world, storytelling can be a nurturing way to remind entrepreneurs that their spoken words are powerful, that listening is important, and that clear communication between people is an art.
We will help people find their voice, which they will use to articulate their visions, to effectively communicate their ideas and share their knowledge with other creative entrepreneurs and businesses. One of our core aims is to help build a sustainable community of creative entrepreneurs within the cultural sector and to develop their skills in the following areas:
Business Development
Business development includes a number of techniques designed to grow any enterprise. Such techniques include, but are not limited to, assessments of marketing opportunities and target markets, intelligence gathering on customers and competitors, generating leads for possible sales, follow up sales activity, formal proposal writing and business model design. Business development involves evaluating a business and then realizing its full potential, using such tools as marketing, sales, information management and customer service. For a sound company able to withstand competitors, business development never stops but is an ongoing process.
Customer Relationship Management (CRM)
Customers are key to all businesses, regardless of size or industry. Successful businesses build their reputation based on long term relationships with satisfied customers. Customer Relationship Management (CRM) is a business philosophy, not just a technology - understanding your customers' needs enables you to build better relationships and increase sales. Practicing CRM helps you stay close to existing customers and win new ones.
Pitching
When you're addressing a large audience, meeting a prospective customer or discussing ideas with a colleague, you're promoting your business, your product and yourself. Having the right skills could make all the difference.