Previously at the ICA - Events

What Can Google See? The Rise of the Numerati

14 May 2009

When you type in internet search keywords to Google and update your page on Facebook, it's easy to forget who's staring back. Companies and institutions of all kinds are using an impressive array of tools, and a new breed of number-crunchers, to mine that data for information about us. But what can this kind of data tell us about ourselves, and how might it be used? Stephen Baker, author of The Numerati: How They'll Get My Number and Yours, is in conversation with James Harkin, author of Cyburbia: The Dangerous Idea That's Changing How We Live and Who We Are.

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